June Spotlight

Ford Motor Company: Women’s Empowerment and Livelihood Generation Project

This initiative, supported by Ford Motor Company, aims to help 200 women build steady incomes through skill training, financial knowledge, and support to start small businesses. The project focuses on three areas: training in beauty, wellness, and home-based small business; strengthening Self-Help Groups (SHGs) with lessons in leadership and financial management; and organizing training and workshops on financial and digital literacy for nano and micro-entrepreneurs. So far, 60 women have completed beauty and wellness training, 4 SHGs have been formed and trained, and 100 women have joined financial and digital literacy workshops. All participants went through a 3-month program with regular follow-up to ensure their growth. The project’s results indicate that it has helped women earn more, manage money better, and learn key business skills like planning, marketing, and customer service. It has also empowered them to find their footing in the professional world and create strong support networks. In the first workshop, 20 women received technical training and certificates for their work. Field mentors continue to guide them with logbooks, ID cards, and digital tools. All 200 women are now part of the program.